The myth of the “Skilled SEO as SEO Expert” and 3 keys to mastering the first page of Google

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Every day I find myself advising more and more people with the SEO of their web pages (free of charge and without considering myself a ” seo expert “). For those who do not know, SEO is the process by which we optimize our website to get more organic visits, that is, without paying Google or anyone, just go out in the first results of Google when someone does a search Determined.

Personally I have managed to position many keywords in the top places of google. In the last month, I have managed to position a 1-word keyword with millions (yes, millions) of competitors between Google’s 2nd and 3rd place. This makes me think that I already have enough experience and knowledge to be able to flaunt it. However, I think it has been and is quite easy . In order not to alter the results I will not put the word here, but those who want to know, just write me.

Photo CC de Rodrigosa

On the other hand, I have also seen entrepreneurs of 50 or 60 years dominate the front page of some incredible niches in a matter of months. That’s why, in my opinion, there are no experts in SEO , much less gurus, or things like that. Maybe these “experts” can teach you some things, and I think that should really be your task, but from there to have a special super power, no. In any case ALL we are potential seo expert brisbane with just some information. Why do I believe this? Because I think that to run the SEO well only 3 things are needed .

The 3 Big Keys to Mastering the First Google Pages and Being an SEO Expert

I’m not going to bore you with  stories of pain and sorrow like Panda’s : Google’s latest batch of algorithm shifts that has slapped many “experts” for their obscure techniques. Other people complain permanently about their poor results, tend to become impatient, make too many changes to their websites without waiting to start seeing results or use black hat techniques. Personally I’ve never been around because from the beginning I understood something very important: doing good SEO  is like planting a tree. Today you put the seed, you put water to it every day, you take it out of the sun when it is summer, you put it in the window in winter, and little by little you will see your little bud grow to become a great and magnificent tree. In the case of SEO: dominating your niche to win in your market.

Now that I think about it better, this is not just about SEO, I think any business, brand or idea that we think of should mature enough to become something great. You have to wait for it to grow. The same goes for search engine optimization. However, it is not a mathematical formula, and that is why no one can make the way for us, so I consider that outsourcing all of our SEO strategy is crazy.

The strategy must be internal and be based on three simple premises, which I detail below:

1. Become a leader in your area and be recognized for it (expert in your area, not “seo expert”)

On the Internet we compete with millions of invisible faces . Usually the most recognized of each market segment tend to be a dozen (vs. millions!) Of competitors. To reach this position they surely took some of these paths: a) they were the first of the market; B) they did the same thing as the others did but they gave a twist good enough and interesting enough to excel over others (example: instagram , which in a short time achieved global recognition and were recently acquired by facebook – for 1 billion  dollars! -) or c) were constant and put into practice everything they learned about a specific topic.

Being a leader in a specific area may require a lot of effort or not, depending on how much you know, and how eloquent you are demonstrating it . You must breathe love for what you do. It is useless to want to deceive anyone – as the cluetrain said clearly ): sooner or later we will realize. Therefore, you must always be sincere, explain how far you know and put into practice what you preach.

You can make yourself a leader in your area, in a personal capacity, or you can create a web personality (brand) that is. This will give you hundreds of opportunities to lead the baton of your area and show the way to those who trust in you. Above all, it is important to know about web writing , as it is our first tool for when someone is looking to know about a topic in question. If yours is not writing, look for someone who knows. Your audience should be captive and say about your website – calling my 5-year-old cousin ” I do not like it. I love! “.

Of course, leading a niche is not about talking about you all the time (although there are those who do), but about having an open and sincere relationship with everyone from your audience to your competitors. Talk about everything and everyone, know every corner of your niche .

In terms of SEO, becoming the leader of your area will convert you a reference, for which you will gain many links related to your topic. Each day is more important that those who link you belong to a defined cluster, to a topic (see the next point). And let’s not talk about the Seo “Social”, which with the arrival of Google Plus  is a clear sign of what is to come. So it is a necessity to participate in different networks to take advantage of both “social” traffic and traffic via  Google search engines.

2. Have a technically correct page and do not be selfish with your links (links to whoever deserves it!)

It is important to have a properly organized page. Not only facing the user, but also behind the scenes. When we have clean HTML, a charming CSS, and a user interface good enough to satisfy those who read us, the whole equation will work for you . This can be very simple. For example: installing a basic wordpress theme will give us the basics to work with.

Of course, you have to understand what each thing is for: from H1 to bold. For this I recommend you search google something like “internal web page optimization”. There is a lot of information about it. (Yes, I confess it bores me to talk about it.)

On the other hand, the subject of incoming links is important, but just as important is to link our sources . There is a concept that I discovered a few months ago and that after searching enough I started to use. It’s not something new, but it’s something I was not very convinced about … until I started using it. Pages clusters as wikipedia or other leaders in certain areas (often competitors) will serve as a reference to Google for more information about you and the field work on you You play you. The  semantic web  requires it. For example, if you have a technology news page, it will be more useful than links to an apple news from reuters as a reference to using the same Apple website.

The keyword I speak at the beginning of this article went up 5 positions with just putting a link to wikipedia .

3. Speed and constant improvements

The loading speed of your web is vital. I’ve seen pages scaling positions in just hours after being changed from server. And on second thought, I also witness many HTML pages that no wordpress has been able to knock out of its positioning. Why? Because it loads HTML faster than a dynamic web. So, do not just consider the hosting where your websites are, but the technology they use.

Constant improvements are important because they allow us (worth the redundancy) to improve the user experience. Improvements in technology, file types, texts, keyword selection, use of tags, use of images, use of videos, etc. Have to be the order of the day. Without this, and without trying new things, it is very difficult to achieve change. We have to demonstrate, not just to Google, but to our audience, that we are striving, that our platform is “alive”. And above all, we are up to date.

In addition, as we improve the user experience, more users spend more time on our website, which translates into a better measurement index for Google to know that our website is quality.

Short

Although it is not a very brief summary, nor very complete, because I feel that I am leaving hundreds of details out, I think these three factors are vital. If for a web project we focus only on becoming a leader of the topic, having a correct web and constantly improving the user experience I can guarantee , at 99.9%, that success will be imminent .

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